Career Overview

Over 20 years of experience in digital design

Currently

2017 - Present

Founder & UX/UI Expert

Scara B Agency

End-to-end UX/UI project leadership: user research, wireframes, mockups, prototypes and design systems. Creative team coaching and strategic client support.

Remote · International

2016 - 2017

Digital Manager

Keyrus

Leading a multidisciplinary team of 12. Design thinking workshops, client negotiations and complex project management.

Tunis, Tunisia & Paris, France

2005 - 2016

Country Manager & Creative Director

Edatis

Managing 20 employees, user-centered product repositioning, international business development.

Tunis, Tunisia & Paris, France

2000 - 2005

Digital Design Foundations

Agency & client projects

Early web design and interactive interface work. Natural transition to UX/UI as the discipline emerged.

Tunis - Tunisia